SURESTE CELULARES

Effective Date: September 10, 2026

This Privacy Policy applies to all data collection, storage, processing and sharing activities conducted on the website www.surestecelulares.com, operated by ‌CELULARES Y ACCESORIOS DEL SURESTE S.A. DE C.V.‌ (hereafter referred to as “we”, “us” or “our”). We are fully committed to protecting the personal privacy and sensitive information of every user and customer who browses our platform, purchases our products, or interacts with our services. This policy is designed to clearly inform you of how we collect, use, disclose and safeguard your personal information, in full compliance with applicable Mexican data protection regulations and global industry privacy standards for e-commerce operations. By accessing our website, creating an account, placing an order, or utilizing any of our shopping services, you explicitly acknowledge that you have read, understood, and agreed to all terms outlined in this Privacy Policy. If you do not agree with any part of this policy, please refrain from using our website or submitting any personal information to our platform.

1. Information We Collect From You

We only collect necessary, relevant information that supports the normal operation of our e-commerce services, and we never collect personal data in an unauthorized or excessive manner. The categories of information we gather include:

1.1 Information You Voluntarily Provide to Us

This refers to all data you actively submit when interacting with our website services:

• ‌Account Registration Information‌: When you create a user account on www.surestecelulares.com, we collect your full name, valid email address, contact phone number, and self-created account password. This information helps you manage your order history, save preferred shipping addresses, track delivery status, and access exclusive member benefits on our platform.
• ‌Order and Transaction Information‌: When you purchase our premium mobile phone cases, high-speed Type-C accessories including chargers, cables, adapters, docking stations and other featured products, we collect your full shipping address (including street name, house number, city, postal code and region), billing address, selected payment method information, and order details covering the products you purchase, transaction amount, and order notes you leave. We do not store your full sensitive payment card details on our local servers, all payment processing is completed through certified, encrypted third-party payment gateways to ensure the security of your financial information.
• ‌Communication and Support Information‌: When you reach out to us via our contact page at www.surestecelulares.com, send an email to our official contact address xhfgcv@surestecelulares.com, or contact our customer service team at +(52) 999 926 3918‌ for inquiries about product specifications, order delivery status, return requests, or quality verification, we will retain the content of your messages, your associated contact details, and our corresponding reply records, to resolve your issues efficiently and improve our after-sales service quality.
• ‌Preference and Survey Information‌: We may occasionally send you voluntary satisfaction surveys after you receive your orders, asking for your feedback on product experience, delivery speed and website shopping experience. Any information you provide in these surveys, as well as the product style, functionality and brand preferences you note when browsing our product categories, will be collected to help us optimize our product inventory and tailor a more personalized shopping experience for you.

1.2 Information Automatically Collected When You Use Our Website

To maintain the stable operation of our website, optimize browsing experience and prevent fraudulent transactions, we automatically collect certain technical information when you visit www.surestecelulares.com:

• ‌Device and Log Information‌: We record your device model, operating system version, unique device identifier, browser type and version, language preference, IP address, access time stamp, pages you viewed on our website, links you clicked, search keywords you entered, time spent on each page, and other server log data. This information helps us analyze website operation trends, resolve technical faults, and improve page loading speed for different user devices.
• ‌Cookies and Similar Tracking Technologies‌: Our website uses standard industry cookies, including necessary functional cookies that allow your shopping cart to maintain state as you browse different product pages and remember your login status when you return to our site, performance cookies that help us count website traffic and analyze which product categories are most popular with users, and personalized cookies that remember your preferred product styles and filter settings. You can adjust your browser settings to disable cookies at any time, but please note that disabling necessary cookies may cause your shopping cart information to not be saved, and some core functions of our website cannot be used normally.
• ‌Location Information‌: With your explicit permission, we will collect your approximate geographic location information inferred from your IP address, which helps us verify that your shipping address is within our Mexican delivery coverage, display accurate local currency pricing, and provide more precise estimated delivery time for your region. We never collect your precise real-time GPS location information without your separate, specific consent.

2. How We Use Your Collected Information

All your personal information is used for legal, clear purposes related to the operation of our e-commerce platform, and we will never use your data for any purpose not stated in this policy without obtaining your additional consent. The main usage scenarios include:

• ‌Order Fulfillment and Delivery‌: We use your contact name, detailed shipping address and phone number to process your payment, arrange order packaging for the scratch-resistant shockproof phone cases, high-speed durable Type-C cables and other products you purchased, coordinate delivery via our logistics partners to ship your orders across Mexico within 2-3 days with full real-time tracking updates, and contact you promptly if there is any exception during the transportation process to ensure you receive your ordered products smoothly.
• ‌Service Optimization and Product Improvement‌: We analyze the browsing data, order records and user feedback information we collect, to understand which product lines are most welcomed by our customers. Based on this data, we update our inventory, launch new styles of mobile phone cases that meet user preference trends, and introduce more high-performance, durable Type-C accessories to continuously enrich our product portfolio. All phone cases and Type-C accessories we sell go through 3 strict quality checks before shipping, and your usage feedback helps us further improve our quality control standard to deliver more reliable, long-lasting performance you can trust.
• ‌Account and Security Management‌: We use your account registration information to verify your identity when you log in to your account, reset your password, or modify order information, to prevent unauthorized access to your personal account and protect your order information and transaction security. We also use transaction log data to identify and block fraudulent transaction behaviors, malicious order tampering and other illegal risks, safeguarding the legitimate rights and interests of all users on our platform.
• ‌Customer Service and After-Sales Support‌: We use your contact information and historical communication records to respond quickly to your consultation requests, help you process product return and exchange applications, provide you with after-sales guidance for any quality problems of purchased products, and make sure you get timely, thoughtful support whenever you need it. Our 5+ years of experience in providing top quality phone gear to over 50,000 happy customers is built on our fast, responsive customer service that prioritizes your shopping experience.
• ‌Notification of Service Updates and Promotional Activities‌: With your explicit consent, we will send you regular emails to notify you of new product arrivals, limited-time exclusive offers, flash sales events, and preferential discount information for our 300+ total products. You can unsubscribe from these marketing notification emails at any time via the one-click unsubscribe link attached at the bottom of each marketing message, after you unsubscribe we will stop sending you any commercial promotional information immediately, and this will not affect your normal order notification and after-sales service messages.
• ‌Legal Compliance and Policy Implementation‌: We may use your personal information to comply with applicable laws, regulations, legal procedures, or mandatory requests from competent government authorities. We also use relevant information to enforce our Website Terms of Service, Shipping Policy, Refund and Returns Policy, and other platform rules, to protect the legal rights, property and security of our company, our users and the public.

3. Information Sharing and Disclosure

We will never sell, rent, or trade your personal information to unrelated third parties for their commercial marketing purposes without your explicit written consent. We only share your necessary information with third parties in the following limited scenarios:

• ‌Authorized Service Providers‌: We share necessary information with strictly screened third-party partners who provide support for our normal business operation, including payment processing service providers who process your transaction payment, logistics and delivery partners who are responsible for shipping your orders to your designated address, website technical maintenance service providers who maintain the stable operation of www.surestecelulares.com, and cloud server service providers who store our user data and order records. All these service providers sign strict data confidentiality agreements with us, they can only process your personal information according to our explicit instructions, and are not allowed to use your information for any of their independent purposes.
• ‌Business Transfer Scenarios‌: In the event that our company undergoes merger, acquisition, asset reorganization, or full or partial sale of business assets, your personal information stored on our platform may be transferred as part of the business assets. We will require the new entity that takes over our business to continue to abide by this Privacy Policy to protect your personal information security, and we will notify all registered users in advance before the transfer of your personal information takes place.
• ‌Legal Required Disclosure‌: We may disclose your personal information when we believe in good faith that it is necessary to comply with applicable laws, regulatory requirements, court summons or judicial orders, to protect the safety of our company, our users, the public, to respond to emergency situations, or to defend our legal rights and legitimate interests in legal proceedings.
• ‌With Your Consent‌: Except for the situations listed above, we will obtain your separate, explicit consent before sharing your personal information with any third party for any other purpose.

4. Data Storage and Security Protection

All your personal information is stored on encrypted, password-protected cloud servers that comply with Mexican data protection standards, and we take a series of strict technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, destruction or loss:

• ‌Technical Security Measures‌: We use 256-bit SSL encryption technology to encrypt all data transmission between your browser and our website server, ensuring that your personal information and transaction data cannot be intercepted or stolen during transmission on the public network. Our server system is protected by multi-layer firewalls and real-time intrusion detection systems, and we conduct regular vulnerability scanning and security penetration testing to fix potential security risks in time.
• ‌Organizational Management Measures‌: Only a small number of authorized employees who need to process your information for order fulfillment, customer service and other work purposes have the permission to access your personal information, all of these employees have signed strict data confidentiality agreements, and any unauthorized access or misuse of user personal information will lead to serious disciplinary action, including dismissal and even legal prosecution.
• ‌Data Retention Period‌: We will only retain your personal information for the period necessary to fulfill the purposes for which it is collected, which includes retaining your order information for 10 years as required by Mexican tax and commercial laws, and retaining your account information for as long as your account remains active. After your account is deleted or the required retention period expires, we will completely delete or anonymize your personal information in a secure, irreversible manner.
• Our registered office address is Calle 27 No. 55, Mérida, Yucatán, C.P. 97125, Mexico, all data storage and processing activities of our platform are carried out in compliance with the local data protection regulations of Mexico, we will not transfer your personal information to countries or regions outside Mexico without ensuring that the recipient location provides a sufficient level of personal information protection, unless we obtain your explicit consent for such cross-border data transfer.

5. Your Rights Over Your Personal Information

As a user of our e-commerce platform, you have full legal rights to control and manage your personal information, you can exercise the following rights at any time by contacting us via email xhfgcv@surestecelulares.com or calling our contact phone +(52) 999 926 3918‌:

• ‌Right to Access‌: You can request a full copy of all personal information we hold about you, including your account details, historical order records, contact information we stored, and the log data generated when you use our website. We will provide you with the relevant data copy free of charge within 10 working days after we verify your identity.
• ‌Right to Correction‌: If you find that the personal information we hold about you is inaccurate, incomplete or outdated, you have the right to request us to update, correct and supplement the relevant information in time. For example, you can modify your shipping address, contact phone number or email address at any time in your account settings page on our website.
• ‌Right to Deletion‌: You have the right to request us to completely delete all your personal information stored on our platform, under the circumstances that the information is no longer necessary for the original purpose for which it was collected, you withdraw your previous consent for data processing, or our data processing behavior violates relevant legal regulations. After we receive and verify your valid deletion request, we will delete your relevant data completely, except for the information we are legally required to retain for tax, accounting and legal compliance purposes.
• ‌Right to Restriction of Processing‌: You have the right to request us to temporarily suspend the processing of your personal information, in scenarios where you contest the accuracy of the information, you believe our processing behavior is illegal, or you no longer need our services but we still need to retain the information for legal claim purposes.
• ‌Right to Data Portability‌: You have the right to request us to provide your personal information that you submitted to us in a structured, commonly used and machine-readable format, or transmit the data directly to another data controller you designate, where technically feasible.
• ‌Right to Object‌: You have the right to object to our processing of your personal information for direct marketing purposes at any time, which we will respect immediately after receiving your objection request. You can also object to our processing behavior based on our legitimate interests under specific circumstances, and we will conduct a full review of your objection request and respond to you within 15 working days.

6. Protection of Minors

Our e-commerce platform www.surestecelulares.com is a general consumer-oriented shopping website, and our services are not directed at children under the age of 13. We do not knowingly collect any personal information from minors under 13 years old. If we discover that we have inadvertently collected personal information from a user under the age of 13 without the verified consent of their parent or legal guardian, we will take immediate measures to completely delete the relevant information from all our servers. If you are a parent or guardian and believe that your child has submitted personal information to us without your permission, please contact us immediately and we will process the situation accordingly.

7. Third-Party Links

Our website may contain hyperlinks to third-party websites, including social media platforms, partner service websites and other external resources. When you click these links and jump to a third-party website to browse or conduct transactions, please note that these external websites have their own independent privacy policies and data management rules. Our Privacy Policy only applies to the information processing activities conducted on our own website www.surestecelulares.com, we do not have any control over the data processing behavior of third-party websites, and we cannot be responsible for the information security and privacy protection of these external sites. We recommend that you carefully read and review the privacy policy of each website you visit before submitting any personal information to them.

8. Updates to This Privacy Policy

We may update and modify this Privacy Policy from time to time, to adapt to the adjustment of our business operation rules, the introduction of new service scenarios, or the requirements of new applicable laws and regulatory provisions. When we make important changes to this Privacy Policy that affect your rights related to personal information protection, we will prominently publish the updated version on the privacy policy page of www.surestecelulares.com, clearly mark the new effective date, and we may also send you a separate notification email to inform you of the key changes. Your continued use of our website and shopping services after the effective date of the updated Privacy Policy will be regarded as your recognition and acceptance of the revised policy terms.

9. Contact Information

If you have any questions, comments, complaints or requests related to this Privacy Policy, or need to exercise your personal information rights described in this document, you can contact us through any of the following channels:

• Company Name: CELULARES Y ACCESORIOS DEL SURESTE S.A. DE C.V.
• Official Website: www.surestecelulares.com
• Contact Email: xhfgcv@surestecelulares.com
• Physical Address: Calle 27 No. 55, Mérida, Yucatán, C.P. 97125, Mexico
• Contact Phone: +(52) 999 926 3918‌